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What’s the real difference between MonsterInsights and Google Analytics?

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MonsterInsights and Google Analytics

Are you confused about the difference between MonsterInsights and Google Analytics? You’re not alone. Both of these powerful tools offer a range of features and benefits, but it can be difficult to know which one is best for your business. In this blog post, we’ll discuss the main differences between MonsterInsights and Google Analytics and provide an overview of the features of each. With this information, you’ll be able to make an informed decision about which solution is right for you. So let’s get started!

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The basics of Google Analytics

Google Analytics is an incredibly powerful tool used to measure and track website performance. It provides detailed insight into user behavior on your website, from where users are coming from, to what content they are engaging with the most. Google Analytics also helps you to identify areas for improvement in your website’s structure, navigation, and design.

Google Analytics gives you access to data about your website such as:

• Visitor counts

• Traffic sources

• Site visits by page

• Content engagement

• Conversion rates

• Referral traffic

• Search engine optimization

• User demographics

• Mobile app performance

• Goals & Ecommerce tracking

Google Analytics also helps you understand how visitors are interacting with your site. You can track clicks on particular links, pages or buttons and understand which pages are most popular. This can help you make changes to improve the user experience.

Google Analytics provides detailed reports about your website’s performance and allows you to create custom reports that can be shared with other stakeholders. You can also create segments of users to further analyze the data for different customer personas. Finally, you can set up automated alerts for key metrics to keep track of important changes.

The basics of MonsterInsights

MonsterInsights is a powerful WordPress plugin that makes it easy to use Google Analytics on your website. It gives you the ability to track important stats and insights about your visitors, such as their geographic location, what pages they visit, how long they stay on your website, and much more. With MonsterInsights, you don’t have to manually code in order to track analytics for your website – all you need to do is install the plugin, follow a few simple steps, and you’re ready to start tracking.

Using MonsterInsights, you can easily track user interactions with events such as downloads, outbound links, and form submissions. You can also set up eCommerce tracking to see how well your store is performing and customize reports to get more actionable insights into your visitors. Additionally, MonsterInsights provides powerful add-ons for tracking external services like Facebook Ads, Google Ads, and Linkedin Ads, so you can get a better understanding of how your campaigns are performing. 

Overall, MonsterInsights is an easy-to-use and powerful plugin that can help you get the most out of your analytics data. With the ability to customize and track events and user interactions, you can get the information you need to make better decisions about how to grow your business.

The differences between the two

Google Analytics and MonsterInsights are two popular analytics solutions, but they are not the same. While both provide useful insights into website activity, there are some key differences between the two. 

The main difference between the two is that Google Analytics is a free tool that is used for basic analytics tracking, while MonsterInsights is a premium plugin that provides more detailed tracking and reporting. 

With Google Analytics, you get access to basic analytics data such as pageviews, unique visitors, and bounce rates. You can also create custom reports and track user behavior across different devices. However, it doesn’t offer much in terms of deeper insights such as conversion tracking or ecommerce analytics. 

MonsterInsights on the other hand, offers more detailed insights and features than Google Analytics. It provides comprehensive tracking and reporting on website visitors, ecommerce metrics, conversion rates, and more. It also comes with a built-in dashboard that allows you to quickly review important metrics and visualize trends in your data. 

Additionally, MonsterInsights offers a number of additional features that Google Analytics doesn’t have, such as customized tracking events, advanced ecommerce tracking, and A/B testing. This makes it easier to understand user behavior and helps you optimize your website for conversions. 

In summary, if you want a basic analytics tool that is free and easy to use, then Google Analytics is the best option for you. However, if you need more detailed insights and features, then MonsterInsights is a great choice.

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Which one is better for you?

When it comes to choosing between MonsterInsights and Google Analytics, it really depends on what your specific needs are. If you’re a beginner, MonsterInsights is probably the best choice since it provides a simpler interface and more intuitive setup. It also offers advanced tracking capabilities such as eCommerce tracking, form tracking, and more.

On the other hand, if you’re an advanced user or have more complex tracking requirements, then Google Analytics might be the better choice. Google Analytics offers more advanced features and data analysis capabilities which can help you to get deeper insights into your website visitors’ behavior.

In the end, the choice between MonsterInsights and Google Analytics is a personal one. Both offer great analytics capabilities, so it really comes down to what your specific needs are. Make sure to weigh the pros and cons of both services before making your decision.


When it comes to understanding your website performance, it’s important to select the analytics tool that best meets your needs. Both Google Analytics and MonsterInsights have their own unique features and benefits that make them worth considering. It’s up to you to decide which one fits your business better. If you need help making this decision or implementing either of these tools, consider getting digital marketing services from a trusted agency. With the right expertise and resources, you can be sure you’re using the right tool to accurately measure your website performance.

Frequently Asked Questions

1. What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, allowing you to better understand your website visitors and make data-driven decisions about your online presence.

2. What is MonsterInsights?

MonsterInsights is a WordPress plugin that helps you easily set up Google Analytics on your WordPress site and track visitor behavior with detailed reports. It’s the easiest way to get insights from your website data.

3. What are the differences between Google Analytics and MonsterInsights?

Google Analytics is a web analytics service while MonsterInsights is a plugin for WordPress sites. MonsterInsights makes it easy to set up Google Analytics on your WordPress site and provides additional features such as detailed reporting and easy integration with other popular plugins.

4. How much does MonsterInsights cost?

MonsterInsights offers a free version of their plugin as well as paid plans ranging from $99 to $399 per year.

5. Does MonsterInsights support other web analytics services besides Google Analytics?

No, MonsterInsights only supports Google Analytics.

6. Is there a way to track user activity on my WordPress site without using MonsterInsights?

Yes, there are other options such as using tracking codes directly from Google Analytics or using third-party services like Matomo or Clicky. 

7. Is MonsterInsights safe to use on my website?

Yes, MonsterInsights is a secure plugin that follows WordPress security best practices and is regularly audited by a leading security firm.

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