Universal Analytics vs. Google Analytics 4: Understanding the Difference and its Benefits

Universal and Google Analytics

Let us understand differences and benefits of Universal Analytics vs. Google Analytics 4, Google Analytics has long been the go-to tool for businesses seeking valuable insights into their online performance. Over the years, Google has introduced various iterations of its analytics platform, with Universal Analytics reigning supreme for quite some time. However, Google Analytics 4 […]

Google Analytics 4 for WordPress: How to Track Link Clicks

Google Analytics 4

Are you looking to track link clicks on your WordPress website with Google Analytics 4 (GA4)? If so, you’re in luck! In this blog post, we’ll cover how to set up GA4 in WordPress, how to track link clicks, and what to look out for when using the tool. With GA4, you’ll be able to […]