Apple iPhone users have been using Siri for well over a decade, but this might change.
According to Mark Gurman and Drake Bennett from Bloomberg, Apple might allow users to pick another voice assistant for their iPhone, including ChatGPT, Amazon Alexa or Google Gemini.
The Bloomberg duo explained in length why Apple is still struggling with the broad implementation of artificial intelligence.
One reason is Apple's commitment to user privacy, which is a huge limiter for AI's ability to collect and utilize user data for LLM training.
Siri already has an integration with ChatGPT. Such a move could eliminate reliance on OpenAI's service for responses, and keep the queries in-house.
A chatbot that Apple has been reportedly testing internally for years has apparently done extremely well in the last six months.
Employees claim that the internal bot is on a similar level to responses from ChatGPT.
For a start, a better and more powerful Siri that could answer search queries like ChatGPT could help offset some related costs.
Apple is also apparently preparing to separate Siri and Apple Intelligence for marketing purposes. Apparently, Siri's poor reputation is damaging that of Apple Intelligence.
As for when to expect the new Siri with chatbot smarts, don't count on hearing about it anytime soon.
Apple has seemingly learned its lesson with the Apple Intelligence announcement, and now intends to avoid announcing new features more than a few months ahead of their intended launch.