Google began rolling out its June 2025 core update today. The update started at 7:34 AM PDT.
According to Google’s Search Status Dashboard, the rollout may take up to three weeks to complete.
Core updates involve broad changes to Google's overall ranking systems.
They aim to improve how Google finds and surfaces helpful, high-quality content.
Unlike targeted updates, core updates can impact rankings across all industries and topics.
Tracking competitor performance is also advised to spot broader trends.
Google recommends against making reactive changes while the update is still rolling out.
Best practices include documenting changes and continuing to create strong, E-E-A-T focused content.
Effects can vary; some sites see immediate changes, others experience gradual shifts over the rollout period.