His appointment also comes amid leadership transitions at Meta India, including the planned exit of Shivnath Thukral, Public Policy Head, at the end of June 2025.
Srinivas’s appointment also follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia.
Srinivas will focus on bringing the organisation’s business, innovation, and revenue priorities together to serve partners and clients.
A post-graduate from IIM Kolkata, Srinivas comes with nearly three decades of experience in sales and marketing leadership roles at companies such as Hindustan Unilever, Reebok, Ola, and investment firm WestBridge Capital.
His tenure at Meta began in 2020, during which he has played a key role in expanding Meta’s revenue through partnerships with India’s largest advertisers and agencies.
Meta is also looking to strengthen its presence in India by setting up its new office in Bengaluru and is actively hiring for engineering and product roles for artificial intelligence in the city as reported earlier.