End of content creators? YouTube Shorts to let users make videos with text prompts

Anyone can soon make short videos for YouTube without needing a camera or video editing skills.

YouTube is gearing up to integrate its latest AI video generation technology, Veo 3, directly into YouTube Shorts later this summer.

The company’s CEO, Neal Mohan, revealed this update during his keynote speech at Cannes Lions.

This new AI model lets users produce complete short video clips with both visuals and sound by simply entering text prompts.

Currently, Shorts creators use the previous Veo 2 model, which allows them to generate backgrounds through Dream Screen or create standalone clips.

While Mohan did not provide detailed features of Veo 3’s Shorts integration, he highlighted improvements in video quality and audio inclusion.

At present, Veo 3 video generation is accessible through paid subscriptions to Google’s AI Pro or AI Ultra plans.

It remains unclear whether using Veo 3 within Shorts will require a similar subscription, and Google has not given any clarification on this.

YouTube has also announced that Shorts now reach over 200 billion views per day, which reflects their growing popularity.

In short, YouTube’s integration of Veo 3 into Shorts aligns with Google’s broader strategy to lead the short-form video market through generative AI.

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